Explain with Examples How Different Market Research...

M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: †¢ Focus groups †¢ Surveys †¢ Observation I have chosen 3 secondary researches which are: †¢ Data records †¢ Internet †¢ EPOS/ RFID I am working for the NHS and they have asked me to find out how effective the use of leaflets is within the hospital. In order to†¦show more content†¦I could also use focus groups in the NHS to find out information about ways to improve the efficiency, equity, effectiveness and quality of health care services they provide. After carrying out the focus group, the NHS is left with a lot of qualitative data which is good as it is full of details and information on ways to improve the educational leaflets however the data has to be compared and recorded based on the views and opinions of people that represent their target population which is not easy to do. In order to make comparisons, the NHS needs large samples of information because they want good qualitative answers to make comparisons and also to evaluate the service they provide, however a focus group is likely to present a small sample of information for the NHS but if the focus group is representative it will generate good accurate results. However the NHS may need a large sample so using a focus group may not be suitable. As head of human resources, I have been asked by Paul slater to find out new ways teachers can use to teach students. I have chosen to observe other teachers to see the ways they teach so that it can be incorporated to the ways other teachers teach. Observing teachers in the Manchester College allows me to see how different teachers teach and the resources they use that may help others. Observing teachers is good for collecting new ways for teachers to teach as I am in the classroom and physically involved so that IShow MoreRelatedAssignment For Unit 10 Market Research 1119 Words   |  5 Pagesï » ¿ Course BTEC Level 3, 90 Credit Diploma in Business Unit / Module / F Skill 10 LEVEL 3 Assignment Title Market Research in Business Lecturer/Assessor Terence Bowrage Issue date 25/03/2014 Submission date 23/04/2014 Student declaration I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required. I understand that plagiarism of any kind will not be toleratedRead MoreAssignment 20141819 Words   |  8 Pagesï » ¿ BTEC National Diploma and Extended Diploma in Business and Finance Unit 10 - Market Research in business Unit 36 - Starting a Small Business Assignment 2013 – 2014 Zed Hussain, Adrian Chambers, Vickie Henderson, Liz Huck Final Submission – 16.06.2014 Unit 10 – Market Research in Business To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that in addition to the pass criteria the learner is able to:Read MoreMarket Research in Apollo Hospitals Dhaka In Order To Decide On Adding a Burn Unit to the Hospital3188 Words   |  13 Pages....16 INTRODUCTION I am an in-house marketing staff at Apollo Hospitals Dhaka and the management has agreed on the decision of opening a burn unit in the hospital. The management has appointed me to operate a research on whether the decision of opening a burn unit will be profitable or not for the organization. Management decision problem is also known as marketing research problem. The problem of my research is that Apollo Hospitals Dhaka is in a dilemma or is not sureRead MoreAssessment BSBMKG506B Plan Market Research CAROLINE CAMARGO PRATES4127 Words   |  17 Pagesï » ¿ BSBMKG506B Plan market research 2014 Course handout and assessment Student name/number Caroline Camargo Prates BUSINESS – DIPLOMA OF MARKETING 51207 Unit: BSBMKG506B Plan market research assessment 1,2,3 Student’s name (print please) CAROLINE CAMARG PRATES Due date Assessment hand in Student Signature Date 1st resit Trainers Signature Date 2nd resit Trainers Signature Overall Competency Achieved C/NYC Date Achieved Trainers Signature I ____________________ declareRead MoreStrategic Management and Leadership25577 Words   |  103 Pagesand Leadership Course Manual 2011 / 2012 Contents How to use this Manual About the London Academy for Higher Education About the Extended Diploma in Strategic Management and Leadership Course Module Brief Entrance Requirements Core Units Unit 1: Developing Strategic Management and Leadership Skills Unit 2: Professional Development for Strategic Managers Unit 3: Strategic Change Management Specialist Units Unit 7: Strategic Marketing Management Unit 9: Managing Corporate Responsibility in theRead MoreBBS22 Marketing Management Study Guide approved8724 Words   |  35 PagesUNIVERSITY COLLEGE DUBLIN Bachelor of Business Studies (Singapore) Marketing Management (MK2002S) STUDY GUIDE BBS22 FT Singapore Copyright December 2014 1 Author: Dr Ajit K Prasad This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme.  © This publication may not be reproduced, in whole or in part without permission from University College Dublin. Module Coordinator: Dr Ajit K Prasad Email: ajit.prasad@kaplanRead MoreEssay on Sonic 1000 Pda Chapter Assignments11464 Words   |  46 Pagesstate-of-the-art, multi-functional electronic devices that provide convenient entertainment, communication, and information storage for consumers and business users on the go. Q. In what competitive spheres (industry, products and applications, competence, market-segment, vertical and geographic) should sonic operate? The competitive spheres in which Sonic should operate (Kotler): ïÆ' ¨ Industry: Personal digital assistant, telecommunication, and multi-media products. ïÆ' ¨ Product and Applications: Multi-functionRead MoreDescribe Aidas Theory of Selling15537 Words   |  63 PagesQ1. A) Describe AIDAS theory of selling. B) Explain the steps involved in prospecting. Answer 1.A) AIDAS theory the initials of five words used to express it (attention, interest, desire, action, amp; satisfaction) is basis for many sales amp; advertising texts amp; is the skeleton around which many sales training programs are organized. During the successful selling interview, according to thisRead MoreBusiness Studies Notes1757 Words   |  8 Pages10.2 HSC topic: Marketing -gt; Total system of related activities designed to plan, price, promote and distribute products to potential customers – identifying, satisfying, exchanging amp; communicating. 25% of indicative time The focus of this topic is the main elements involved in the development and implementation of successful marketing strategies. | Outcomes The student: H1 critically analyses the role of business in Australia and globally H2 evaluates management strategiesRead MoreStrategic Marketing Management Essay7428 Words   |  30 Pagesprovide the following ) 1.1 Discuss the role of strategic marketing in an organization. For AC1.1, learners need to show that they understand the difference between strategic and tactical marketing. They need to use established models and definitions to develop theirdiscussion. 1.2 Explain the processes involved in strategic marketing. For AC1.2, learners will be expected to understand and explain the processes involved in strategic marketing. This will involve looking at a range of processes and

Looking at Life in Different Ways - 1177 Words

â€Å"At the end of Look Both Ways, the film-maker convinces viewers that the characters are capable of looking at their lives in different ways.† Do you agree? In the film Look Both Ways, director Sarah Watt explores the theme that perspective can determine experience in life. The film demonstrates that life is an unscripted event where no one knows the final outcome and we can often become overwhelmed by how seemingly little control we exert over the navigation of our lives By using main characters Nick, Meryl and Andy, she suggests that changing a person’s outlook on life can enrich that person and help overcoming problems. Nick learnt that cancer does not necessarily implicate death, Meryl freed herself from her fears by realising risks†¦show more content†¦Only upon her actual submission to the fact that â€Å"things just happen† can Meryl finally begin to regain her happiness. Conversely, Andy’s view of death is quite different to that of Nick and Meryl. To him, it is an escape route. His negative view on life has him belief that everything happens deliberately. Andy is disgruntled by his job, embittered by his previous marriage and feels threatened by Anna’s pregnancy and the prospect of ‘paying the bills for the rest of his life’ to another woman. This moulds him into an egoistic person, refusing to take responsibility as he believes everyone has an ‘agenda’. Angry and frustrated, the extent of Andy’s distress is shown as he immaturely pops a bag of chips at the store and tells the gospel choir to ‘shut up’. However, his encounter with Nick at the train track is cathartic in bringing a turnaround of his ideas. When he discovers Nicks diagnoses he steps back from the railway and realises how his selfish attitude has kept him hostage to leading an enjoyable life. Andy looks at his life from anoth er angle, that this child may be his opportunity to redeem himself. In the concluding photomontage we see him holding his baby, suggesting that he was able to move on with his life and change his perspective on the past and future. Julias perspective changes throughout the film. The sudden death of her boyfriend has leftShow MoreRelated Catcher and the Rye and Siddhartha Essay980 Words   |  4 PagesHerman Hesse and The Catcher in the Rye by J. D. Salinger show many similarities. One of the major themes in both novels consists of the main characters finding their self and journey through life. Their similar experiences consist of the relationships they go through, as well as the different people they meet in life and their personal views on society, which let the audience distinguish the affect on similar situations. nbsp;nbsp;nbsp;nbsp;nbsp;Siddhartha’s dream throughout the entire novel consistedRead MoreThe Movements Of Dada And Futurism1600 Words   |  7 PagesDuchamp’s point across that a work of art should be the artists idea instead of it being crafted. When looking at Dadaism by Tristan Tzara, there were some interesting quotes. For example, â€Å"Like everything in life, Dada is useless. Dada is without pretension, as life should be.† (Tzara, 1918). This quote intrigues me, as Tzara is stating that all art is useless and that Dada is pretension and that is how life should be. 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America in Black and White Free Essays

Langston Hughes was an important and defining figure of the Harlem Renaissance of the 1920’s up to the 1930’s, a decade of great activity in the African-American arts scene. Hughes was known for the rhythm, jazz and blues, of his poetry. We will write a custom essay sample on America in Black and White or any similar topic only for you Order Now The theme of his poetry is mostly on the life experiences of the African-American. In his Theme for English B, Hughes expresses the reality in the disparity – of being Black among Whites. In the first stanza, the professor’s assignment was specific and defined which was to write a page about oneself. It was a deviation from the usual rigid English lessons, like classical poems. Writing about oneself was more loose and relaxed. Hughes used iambic quatrain to taunt the rigidity of the instruction. Hughes made it known from the beginning that student and professor were different. The student thought the assignment over, and wondered if it was easy writing about oneself. Hughes used the free-verse style on rest of the poem to contrast the earlier quatrain. Alliteration and Assonance in Line 7, â€Å"I am twenty-two, colored, born in Winston-Salem† had the jazz sounds of Harlem. Here, Hughes bared that the student was Black and therefore the professor was White. When he combined two vowel sounds in Line 10, â€Å"I am the only colored student in my class† Hughes indicated how strongly the student felt about being Black. Hughes used metaphors to denote Black with Harlem, 8th Avenue, 7th Street and Harlem Branch Y, places where there was heavy African-American population. There was a noticeable change in the order of the [I] from Lines 6, 7, 8 and 10, such as, â€Å"I wonder†¦ / I am twenty-two †¦ / I went to school there †¦ / I am the only †¦Ã¢â‚¬  to Lines 12-14 â€Å"†¦ then I cross †¦/ †¦ and I come †¦ / †¦ where I come †¦ /. † The [I] used to start off the lines, they now end off the lines. Such reversal was a symbolical of the place the Black took in society. The symbolism of coming from African-American places going upwards to the school on the hill and taking the elevator to his room at the Y told of the student’s efforts to reach the level of the Whites. It must be recalled in Line 6 that the student had doubts â€Å"I wonder if it’s that simple? † referring to the assignment. Now at Line 16, he was sure that â€Å"It is not easy to know what is true for you or me. † Hughes at this point now came with the â€Å"you† together with the â€Å"me. † With â€Å"I feel and see and hear, Harlem, I hear you:† â€Å"hear you, hear me – we two – you me, talk on this page† (Lines18-19) the student was not just writing about himself but of the whole African-American people. The sound of the assonance was strong like the clamor for equality. In Lines 21-26, the student cried out that he, in many ways, was like a white man with the same wants and aspirations in life. Hughes’ metaphors for gifts like â€Å"pipe† to mean growing old, â€Å"Bessie† for Blues, â€Å"Bop† for Jazz, and â€Å"Bach† for the classical and Baroque music. The student wrote that the African-American also wanted the things the White man enjoyed. Hughes subtly presented the issue of racism by completely leaving out the assonance, instead, the student was introspective when he asked â€Å"So will my page be colored that I write? † (Line 27). Despite the absence of the assonance, Hughes was still able to convey what the student wanted – to experience life, like the Whites do, until he is old when he smokes his pipe and listen to good music. The professor and the student were a contrast from the start, with conflicts in between. Hughes found a common ground in Lines 31-33 â€Å"You are white — / yet part of me, as I am part of you. / That’s American. † He followed it up with Lines 37-38 â€Å"As I learn from you, I guess you learn from me –† Hughes tried to make his readers see that the equalizer comes in both their being Americans. Theme for English B gives a very light treatment, being a free verse, of a compelling issue such as racism. The readers are able to internalize the poem through its rhythm. The tone of the poem is reflective as it is assertive with the use of the poetic voice of â€Å"I† coming as it is from someone who has a personal stake on the issue. Hughes was excellent in the use of a page for a composition in an English B class, where the student would use black ink to write on a white sheet of writing paper. The symbolisms accurately portrayed the issue in the poem – that Blacks and Whites despite their difference should not be opposing colors of America. They will both write history and define their future as Americans. References Hughes, L. (1951). Theme for English B. Retrieved April 25, 2009 from http://www. eecs. harvard. edu/~keith/poems/English_B. html How to cite America in Black and White, Papers